NEW BALANCE X
FORMULA 1

MOTORSPORT FOOTWEAR
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PROJECT TIMELINE
PERSONAL PROJECT
PROJECT CATEGORY
FOOTWEAR
BRIEF

Using external influences, can the silhouette of a Formula 1 shoe be improved?  Would a redesigned silhouette provide better comfort and support for racing drivers?

With 1000's of people working on the livery, one crucial factor in the system that is neglected is the footwear. Improving the feel and comfort a driver has with the car is pivotal - especially in a sport where winning is decided by the thousandths of a second